Lowell Bennett Writer, Editorial Consultant, Photographer - China / International Content / Strategies for Publications and Enterprise

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Mail Marketing

Business to business and consumer.

Assignment: Conception, graphic design and writing.

Results: a) USCheck: Provided template guidelines for new franchisees.

b) D-B News: Successfully marketed nationally at $145 annual subscription.

 

[DATE]

 

[BUSINESS]

[STREET] [SUITE]

[CITY/STATE/ZIP

RE: Expedited Cash Flow

Dear Business Owner:

 

If you are due more than 50 receivables each month, and if you often wait (and wait) for many of those payments, you should read this.

 

You can boost positive cash flow, reduce operating cost, make bill-paying more convenient for your customers and increase sales with payment-by-phone alternatives.

 

The Small Business Administration estimates that the minimum cost to send out an invoice, with printing, labor and postage, ranges from about $3.15 to more than $10.00. If you are still sending out bills and waiting for the mail, you are part of this negative equation.

 

You can keep playing this expensive waiting game, or you can start to get all your monthly receivables on time – the day the bill is due – and do away with postage, processing and reminder calls.

 

The cost to you for this automated, electronic system of receivables will be, depending upon volume and type of payment, between $0.30 and $1.50 per item. Not a lot when you consider the savings in labor, postage and material – and the money is in your account on the due date, not the week after, or the week after, or the week after…

 

U.S. CheckBYTE, a division of Automated Payment Systems, Inc., is registered with the Federal Trade Commission and expanding coast-to-coast. Our range of expedited payment systems include pre-authorized bank drafts, electronic funds transfers and systems of electronic commerce.

 

Call us for a no obligation consultation.

 

Sincerely,

 

 

[SIG.]

[FRANCHISEE NAME]

 

P.S. Remember, your customer has their bill paid automatically, on time, the day it’s due, and they never fill out a check, address an envelope or lick a stamp.

 

 

 

[DATE]

 

[CONSUMER NAME]

[STREET ADDRESS]

[CITY/STATE/ZIP]

 

Dear [NAME]:

 

Have you ever thought about how much time it takes to pay a bill? How about a year’s worth of bills?

 

According to the New York Times and the Citibank Corporation, the average American writes about 270 checks a year.

 

Don’t you have a better use for your time?

 

U.S. CheckBYTE can pay all your bills safely, securely and you’ll never have to fill out a check, address an envelope or lick a stamp.

 

Payments are made via pre-authorized bank drafts (a paper check automatically printed) or electronic funds transfer (EFT). These automated transactions are welcomed by all U.S. banks and the payment routes through the Federal Reserve. The process is safer than handing a check to a clerk or sending it through the mail.

 

For $0.30 per EFT, or $1.50 per bank draft, you can forget stamps, stops at the mail box and worries about late payments.

 

How do you get started? Just fill out a registration form, attach a voided check and pay your first items in advance: $4.50 for 15 EFT’s; $30.00 for 20 bank drafts. (It’s like having your own personal accountant.) Pay all your bills effortlessly and on time with U.S. CheckBYTE.

 

If you would like to know more, please call 1-###-###-####.

 

Sincerely,

 

 

[SIG.]

[FRANCHISEE NAME]

 

P.S.  U.S. CheckBYTE, a Division of Automated Payment Systems, is registered with the Federal Trade Commission and expanding in 34 states.

 

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