AutoNation
— An Industry Hits Hyper-Speed in Hybrid Mode
Just two short decades ago, if a sedan was
seen negotiating through the throngs of bicycles swarming Beijing’s streets,
that car was likely the property of the state, and an official mode of
transport.
After the founding of the PRC in 1949,
it was nearly a half century before Beijing registered 1 million cars
and trucks. Now, just seven years later, there are more than 2.6 million
vehicles traversing the hazy roads of the nation’s capital. In 2005 about
1,000 more were being added each day, reports Liu Xiaoming, of the Beijing
Transportation Committee. And according to Beijing University's China
Center for Economic Research, in this city of 14 million people about
40 percent of households plan to buy a car within the next five years.
Nationwide, at the close of 2005 there
were 23.65 million private cars on the road, up 22 percent from 2004,
according to the National Bureau of Statistics. And in 2005 China’s volume
of new car production hit 5.7 million units, and sales came in at 5.75
million units, an annual supply and demand increase of 12.56 and 13.54
percent, respectively, according to the China Automotive Industry Association
(CAIA).
Adding in the 160,000 vehicles that were
imported pushes the nation’s total 2005 sales to 5.92 million units, comprising
a total market dynamic surpassing Japan to become second only to the United
States. In 2006, CAIA projects that market growth will average out at
10 to 15 percent and hit about 6.4 to 6.6 million units.
And so the story is pretty much the same
in all of China’s major metropolises: traffic is bad and smog is worse.
Certainly the government is pouring everything it’s got into increasing
fuel efficiency, developing new technology and reducing pollution. But
the simple fact is: This advancing nation of 1.3 billion is the
world’s fastest growing automotive market. And there is enormous demand
to satisfy.
Strategic Short Cut
To answer increasing demand for more
efficient and more sophisticated engines, and to become a full-fledged
player on the world stage of automakers, an alliance of government and
private industry is set to acquire a state-of-the-art engine production
plant. (That’s acquire, not construct.)
If the deal is finalized as expected,
China’s Lifan Group will disassemble the plant, ship the pieces 8,300
miles from its current location, Brazil, and reassemble the parts in Chongqing,
in China’s southwest. If operations commence as expected in 2008, China
will have leapfrogged perhaps decades ahead in the production of advanced
automotive technology.
At a development cost of $500 million,
in the late 1990s the cutting-edge plant was built in the south of Brazil
as part of a now soon-to-expire joint venture by and between Chrysler
and BMW. Its product is the 16-valve, 1.6-liter Tritec, one of the most
advanced and fuel efficient engines in the world.
Once up and running, after focusing on
the Asia market, in 2008 Lifan’s founder and CEO, Yin Mingshan, expects
to export to the EU, branching to the US market in 2009. Quoted in the
New York Times, Yin said, "Chairman Mao taught us: if you can win
then fight the war, if you cannot win, then run away," he said. "I want
to train my army in these smaller markets, and when we are ready, we will
move on to bigger markets."
Yin faces some competition on the home
front. At the close of February 2006 Dongfeng Honda Automobile Co., Ltd.,
a joint venture of Honda and China’s Dongfeng Motor Group Co., Ltd., celebrated
the completion of a 2.8 billion yuan expansion of its factory in Wuhan,
Hubei Province. Annual production capacity was quadrupled from 30,000
to 120,000 units.
Indicative of another national trend,
greater concern for the environment, the plant will operate under the
"Green Factory" principal, with care for both the natural environment
surrounding the plant and the work environment inside the plant, according
to company officials. Efforts include the introduction of a new water-based
paint system to limit emission of hazardous substances; promotion of purification
and recycling of wastewater; and reduction of electricity, gas and water
use through improved efficiency in the manufacturing processes.
In coming months Dongfeng Honda will
begin production of the Civic, the famously fuel-efficient vehicle that
has realized cumulative worldwide sales of 16 million units. Already,
sales of CR-Vs rolling off the production line reached 26,244 units in
2005.
Mandating More Miles
China has in place some of the world's
strictest fuel-efficiency requirements.
As of July 2005, all new model passenger
cars and SUVs weighing less than 3.5 tons that are manufactured or imported
to China were required to meet more stringent minimum fuel efficiency
requirements. An SUV weighing up to 2,400 kilograms (5,300 pounds) must
meet or exceed 100 kilometers per 15.5 liters of gas (15.5 miles per gallon).
In 2008, the requirement rises to 100 kilometers per 14 liters (17 mpg).
A one-ton car is today required to meet or exceed 100 kilometers per 8.2
liters (29 mpg), and in 2008 that requirement rises to 100 kilometers
per seven liters (33 mpg).
Energy efficient transportation is a
key part of China's 11th Five-Year Program (2006 to 2010) and a large
part of the overall goal is transitioning government logistical operations,
mass transit and Chinese families into energy efficient vehicles.
The government has invested more than
1 billion yuan ($120 million) into “green vehicle” research, with 22 technical
standards established for the production of electric passenger cars. Already
on the nation’s roads are more than 200,000 alternative fuel vehicles,
and more are coming.
The market is evolving and evolving fast,
according to He Dongquan, an authority on transportation with the Energy
Foundation in Beijing. "There's a controversy about 'Green GDP' and how
to grow … China is in a transition where everyone's mind is changing."
High Gear Hybrids
Perhaps most promising for the near future,
offering a way to cut pollution and fuel consumption both by about 30
percent, hybrid technology is coming on strong and seems poised to appreciably
impact the market.
At the start of 2006, one player already
in the game, Hangzhou-based GEELY Automobile Holding Corp, began constructing
its hybrid plant in Xiangtan, Hunan Province. The company expects to roll
its first car off the assembly line by early next year. Initial annual
capacity is projected at 50,000, reaching 100,000 hybrid vehicles by the
end of 2010.
Meanwhile, Sichuan FAW Toyota Motor Co,
a joint-venture between Toyota and FAW, began assembling the Prius hybrid
in China in December 2005. The company seems confident that a strong market
demand awaited their relatively pricier product. The market price per
Prius will be about 288,000 to 302,000 yuan (about $36,000-$38,000), and
they expect to sell about 3,000 units in 2006.
Other major players are either planning
to get into the hybrid game or have production lines already in the works.
In addition to the aforementioned, these include Chery Automobile Corp,
Chang'an Automobile Group, Shanghai Maple Automobile Corp, Shanghai General
Motors, and Shanghai Volkswagen.
According to Wan Gang, head of a team
of government-sponsored experts that focus on advancing hybrid automobile
technology, China’s makers of cars, trucks and buses will turn increasingly
to hybrid technology. And those already in the game are paving the way.
"These firms have formed China's first hybrid automobile production base,"
Wan said.
The Beautified Bus
And yet, while the car market seems to
roll on at hyper speed, Beijing is sending signals that things may be
getting a bit out of hand. The leadership’s long term plan leans more
to moving the nation’s commuters into mass transit—cleaner mass transit.
In advance of the 2008 Olympic Games,
Beijing’s city managers plan to ditch thousands of older buses in their
municipal transit fleet and replace them with greener vehicles, some of
which will run on clean-burning compressed natural gas. Beijing’s Vice
Mayor, Ji Lin, told China Daily that there will be 5,000 of the
natural gas buses on the city’s street by 2008.
And already on the streets of Wuhan,
the capital city of Hubei Province, is a trial fleet of 20 hybrid-electric
buses, designed and manufactured by DFM. China’s FAW Group Corporation
(FAW) is also producing hybrid buses.
And in the coastal city of Yantai, Shandong
Province, a high-capacity electric bus plant is now under construction.
After a phase-1 capital outlay of 250 million yuan ($30.9 million), the
factory is expected to be fully operational in 2006, according to the
higher-ups at China-Rising Motors Tech Zone Co Ltd. Annual production
capacity is projected at 12,000 units, with a gross revenue estimate of
15 billion yuan ($1.9 billion).
●●●
The sooner fuel-frugal cleaner cars,
cleaner buses, and pollution-free vehicles can hit the roads of China,
the better. One does need not be an expert to realize the obvious:
The world’s supply of crude is dwindling and oil-addicted nations will
become increasingly testy about grabbing their share.
Meanwhile (according to the experts),
on the hazy big-city streets of “The Bicycle Kingdom,” it is estimated
that standard internal combustion vehicles belch out at least 60 percent
of the vaporized brew that is this nation’s smog.

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