Lowell Bennett
Writer, Editorial Consultant, Photographer
in China / San Francisco
Content / Strategies for Publications and Enterprise
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Lowell Bennett |
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Very Old Material |
Newsletter Targeting Retail Foodservice Industry
Assignment: Redirect editorial, graphics
and direct mail marketing to target executive and management readership.
Results: Reversed floundering publication to profitable levels; successfully
boosted annual subscription from $95 to $145.
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